Alper-Gold Adds Danner to its Expanding Line of Footwear
Alper-Gold Specialty Websites announces the addition of Danner to its growing line of Occupational Footwear.
The American College to Award Its Highest Honor, the Huebner Gold Medal, to William H. Beckley, CLU, ChFC, MSFS
The American College, the nation's leading educator of financial service professionals, recently selected William H. Beckley, CLU®, ChFC®, MSFS, Executive Vice President, Agencies with Northwestern Mutual to receive its highest honor, the Huebner Gold Medal. The medal has been awarded annually since 1975 and honors those special few individuals whose support of The College and its programs, and whose dedication to education and professionalism, have been of particular meaning to the mission and progress of the institution. The award ceremony honoring this year's recipients will take place during the President's Circle dinner at the Kennedy Space Center at The College's 2007 Knowledge Summit in Orlando, FL on November 15, 2007. For more i...
The Many Faces of Gold and Silver Jewelry
If you had the chance to take a gander at a woman's wish list of gifts she would like to receive and be pampered with, then you would most likely find gold and silver jewelry listed at the top. And, while women love jewelry, many men also enjoy showing off a special item of ornamentation, especially if it has some significance. Silver and gold are both precious metals and are, without a doubt, the most popular metals used in making a wide array of jewelry products.
Think Your Way to the Gold Online!
If you have ever wanted to know HOW the Internet Experts
make money on the Internet, then this article could be the
most important report you have read this year!Over the next few articles you are going to receive information that will blow your mind, it will stretch your reality and most of all it will make you want to take action to learn more about the skills of making money on the Internet.The 5 Internet Experts you will here about all started out a lot like you and me.
Wonderful White Gold Wedding Rings
The elegant and sophisticated look of glittering, gleaming gold. There's nothing quite like it.
Privacyware Renews Gold Certified Status in Microsoft Partner Program
Privacyware extends Microsoft Expertise, adding business process and integration competency.
Buying Gold Coin
There are various reasons why a person would choose to start buying gold coins. One reason is they see them as a good investment whilst another person may choose to buy them because they see the way gold actually increases in value. Even today you will find that there is an extremely high demand for people who collect coins to buy those that are rare.
Jewelry: Gold and Silver Basics
Now a days, with so many metals and precious stones around, it seems very difficult to decide which way to go. Being in the buyer end and in need to simplify my latest jewelry purchase, I decided to prepare myself. First, I did my research between the most common metals: Gold and Silver.
Global Knowledge Leads International Microsoft Education Market: Increases Global Footprint Through Newly-Acquired Microsoft Gold
Certified Part
Global Knowledge, the world's largest privately held provider of training and enterprise learning services for information technology (IT) and management professionals, announced today that it is now a Microsoft Gold Certified Partner for Learning Solutions (CPLS) in North America, an important step in the strategic plan to broaden its Microsoft education business and provide an enterprise-class portfolio of learning solutions to customers and Microsoft channel partners in all geographies.
Apex Networks Attains Gold Certified Partner Status in Microsoft Partner Program
Apex Networks further distinguishes itself by earning a Microsoft Competency in networking infrastructure solutions.
Critical Review Of The Gold X Skill Stop Machine
Description: This review provides an idea of the Gold X Skill Stop Machine used at home and the various benefits and the opportunities of entertainment that are presented by it to the customer who wishes to install it at home
The Gold X Skill Stop Machines are made ready for your use after they are brought from the casinos usually from Japan
Money Crunch Solution (The Quest For Gold)
Time is running out. You gotta move brotha. The well at your day job is drying up. Ask for a raise again and the boss my go ballistic. You realize that the pipe dream of the internet is just that. A pipe dream. Got it! Hey work part time for next to nothing. That should work out very well. Not! Take another look at stuff you thought was junk. Do you have jewelry to sell? What about old stuff like dental items? You know that you do not? You may be surprised.
Is 'MyInternetBusiness' Worth it's Weight in Gold?
Is "MyInternetBusiness" Worth It's Weight In Gold? Well if it's anything to go by, ten days after the launch,Darren Gaudry's MyInternetBusiness is proving to be the most advanced online business opportunity on the planet. It is the first business program of its kind to offer phenomenal...
Marketing for Real Estate Investors- Gold Mine Ads Explained
When it comes to marketing for real estate investors, the challenge is that oftentimes unless you are full-time in the business or have a huge infrastructure, the business of buying and selling and renting of property is transaction-oriented. Thus, when it comes to marketing for real estate investors the tendency is to only market your services when you have a specific property to sell or rent. This is a huge mistake! The smart use of gold mine ads can fix that mistake. The #1 marketing strategy for real estate investing that will propel your results is CONSISTENCY.
TechExcel DevSuite Awarded 2006 Gold Software Award by the China Software Industry Association; Innovative Knowledge-centric ALM Concept Produces Only
The China Software Industry Association has awarded TechExcel DevSuite its highest honor in the Chinese software industry, the "Gold Software Award". Vying for the honor with 40 other software vendors in the "project management" category, finalists and winners were selected based on industry expert surveys, utility, innovation and value. DevSuite was the stand-out winner in this hotly-contested category.
|
 |
 |
Branding On The Web Is Like Mining For Fools Gold
I am sick and tired of marketing geeks touting the beauty of branding, brand building and just spouting branding in any context, especially when the term is used with "internet" or "web" or "digital!" You can't have a conversation today for more than five minutes without some marketing type throwing in a line about brand building! Branding doesn't work with the net's warp speed - look at some of the leading online brand builders, including a certain big three TV network here in the states and a book seller in Seattle trying to do classic brand extension, from books to barbecues. We tell our B2B clients to build a revenue-producing online brand by developing a campaign that sells the value of their goods or services! Forget the esoteric, very expensive brand building campaigns that have no measurable impact! Here are my ten "cliff notes" to building an effective B2B Brand Online, B2C coming next article. 1. Do a careful Competitive Web Analysis of your competitors - you can't build a unique brand without knowing the lay of the digital and real-world land! The beauty of the web is that it is a 247/365 resource for analysis and you can find out quite a lot from your competitor's web sites. We've created a comprehensive matrix of 75-200 items to assess when preparing a competitive analysis report for a client. 2. Identify your target audience early on as everything flows from this. You can't conceptualize your creative, graphical imagery, content or what type of online media you want to deploy until you know the size and characteristics of your target audience. 3. Think revenue producing branding - this translates to marketing campaigns that deliver sales (the goal of all good marketing campaigns) by customer acquisition. Meaning, develop messages that speak to your audience. B2B customers typically want referenceable data that addresses their needs. "Our xyz services help you leverage your IT resources by... ." Think providing tactical information to enhance their decision-making! 4. If your early to market or just plain old early stage then you may want to develop some branding with other complementary partners who have established names (brands) in your market segment. This can include joint announcements, co-branded pages; direct marketing or opt-in e-mail pieces, etc. Here's an example of a co-branded page we did for an existing client, PolyServe, Inc. http://www.polyserve.com/partners.html 5 .Make sure you PR agency and Interactive or Traditional Agency are all in concert when it comes to building a branding campaign. Your various messages and processes should be mutually reinforcing. 6. Select an Interactive or Traditional Agency that understands your unique B2B needs. Consumer branding is much different than B2B Customer Acquisition Branding. By "understand" I mean ask them about the types of campaigns they've set up for previous clients, what types of media they've used, do they know how to develop creative that speaks to a potential B2B client - I love the "do the Dew" campaign, but this isn't the type of branding you would want to deploy for an IT Manager who is contemplating a purchase of your software. 7. How do you measure effective branding on the web? I am not sure if I have any answer or if I have unlimited answers - this is such a difficult marketing characteristic to measure. But, again, be "customer-centric" - ask people who purchase your software or services what they think. Why did you purchase (or why not if you can), did our marketing address your needs, was it meaningful and informative? 8. Think digital shelf life when branding on the web - you have to build messages and content that will only last for a finite amount of time. You have to continually refresh your branding and positioning by developing new content for a web site, opt-in e-mail or banner advertising campaign. 9. Incorporate your offline branding (creative, content, graphics, etc.) into your online branding when/where you can. So your customer has a sense of continuity when they review all of your marketing and communications processes. This also sends a signal to them that you have carefully thought through your overall campaign. 10. Last but not least - build net speed into your overall campaign. I've said it before in many articles, but always essential to underscore; better to be quick to market with something that may need slight calibration later on that to delay a facet of a campaign of the entire campaign to get everything perfect! Revenue is the engine that makes a B2B Branding campaign work and you can't drive sales unless you are putting your branding message out there in front of your potential customers! About The Author Lee Traupel has 20 plus years of business development and marketing experience - he is the founder of Intelective Communications, Inc., http://www.intelective.com, a results-driven marketing services company providing proprietary services to clients encompassing startups to public companies. Lee@intelective.com Lee@intelective.com
|